First National Assessment of Swedish Culture and Core Values

There is a major difference between how the Swedes choose to describe the culture and core values of today's society and how they describe a desired future society. This is stated in the first national assessment of Swedish Culture and Core Values.

“Sverige 2009+” is a study which takes a full perspective on the Swede's core values as individuals, co-workers and citizens. Similar studies have recently been carried out in several other countries, the United States, Denmark, Latvia and Iceland to mention a few. The Swedish study contains up-to-date analyses of the current and desired situation and includes several international comparisons. The study was presented on May 13^th and it was realized by Preera, Nordic Brand Academy, Corporate Missions and Fortus.

- The study gives both private and public sector many possibilities to calibrate their compasses, says Leif Stenudd (Fortus) and Martin Sande (Preera), two of the initiative takers to the study. The assessment serves as a great source for the government, authorities, politicians, corporate firms and non-profit-organizations to find better ways to design their operations, enterprises or political programs so that they are in line with what the Swedes believe is most important in today's society.

Some of the results from the study:

Top 10 personal values among the Swedes:

1. Honesty
2. Humour/Fun
3. Family
4. Responsibility
5. Accountability
6. Compassion
7. Positive
8. Friendship
9. Independence
10. Fairness

Download full version as: PDF-dokument

For further information contact: 
Martin Sande, Preera 
Telefon: 031-750 90 67 
Mobil: 031-750 90 67 
Mail: This e-mail address is being protected from spambots. You need JavaScript enabled to view it